When you consider all the factors involved in building a brand, designing a logo does not seem to be a top priority.
Getting a logo is an important part of making the brand, a good one – right up there with high quality products and positive referrals.
So, why is this logo important? Since it draws attention, makes a good first impression, is the pillar of your brand identity, is unforgettable, distinguishes you from competition, encourages brand loyalty, and is desired by your audience.
Let’s take a closer look at both of these topics below.
1. A Good First Impression:
Your logo is the face of the business and, as they say, “You have only one chance to make a first impression.”
Do you want your business name in plain text instead of an eye-catching design? You wouldn’t want that to be the first thing potential customers see, would you?
No, No. You ‘re definitely going to want your customers wowed immediately.
A logo is a perfect way to make an impact on your future customers right from the start. They ‘re going to have years to know you better in the future. To start with, getting a logo says a lot about your company.
2. Foundation of The Brand Identity:
Successful branding is about telling a story that will influence the emotions of customers – plain and simple.
And while it is true that logo design is only part of the brand of a company, it serves as the foundation for the entire narrative on which the brand is built.
Colors, patterns, fonts – all this is decided by the story you ‘re trying to tell, and your logo sets the stage for this story.
These components can be transferred from your logo on all of your branding materials – letterheads, business cards, landing pages, which creates a concrete, marketable brand identity.
3. Standout From Competition:
Dare to be special with your logo, as the logo of your company shows customers why your brand is unique.
A well-designed company logo can communicate everything from the background of the company to its mission through the right icon or the right font.
In other words, the logo is a platform for both conveying the beliefs and telling customers why you’re not like your rivals – you ‘re better off.
4. Fosters Brand Loyalty
In addition to enhancing brand recognition, the logo can be an effective tool for developing brand loyalty. Having a logo that your consumers lock on both mentally and physically will turn potential consumers into loyal followers of your brand.
As your brand expands, your logo will become more familiar to a wide variety of customers, and this familiarity generates a sense that you are trustworthy and open.
Think about it: when you’re out shopping for your fitness gear and immediately see your Nike swoosh track pants, you ‘re ready to buy instantly. Why? Because you know you ‘re in safe hands with Nike ‘s clothes; Nike is a brand you trust. Trust is built on a well-designed logo, and brand loyalty is fast to follow.
When they like you, your clients will be looking for you again and again – and your logo is the first thing they ‘re going to look for.
5. It’s Memorable
Logos are an identification point; they are the sign used by consumers to identify the brand. Ideally, you’ll want people to instantly connect the sight of your logo with the memory of what your company does – and, more importantly, how it makes them feel.
Since a good logo is a visual, aesthetically appealing item, it generates a positive message about your brand that the name of your business may not be on its own.
And, if we’re all honest, some of your customers would probably forget the name of your company, but they’ll automatically associate your logo with your brand’s memories.
Getting a professional, well-designed logo creates confidence. Potential clients are more likely to do business with you if you have a well-designed logo. If your logo looks like it was built in Microsoft Word , people would be asking how good you ‘re able to deliver your core business products/services.
A logo for your business is much more than just an image. A reputable and eye-catching logo is a recognition point for clients , customers and wider audiences. No matter how big your operation is, a logo serves as an essential base for the branding of your product.