What happens if you “like” everything you’ve seen on social media?
Often the likes, comments and posts we share on social media that seem contradictory, but they matter. They tap some of the elements that make us human, our addictions, our urges, our anxieties and our joys.
What if we could understand social media psychology and use that information to bring our clients closer, give them more of what they want and create better relationships?
Let ‘s look at some of the big online practices that we do and figure out what psychological strings are being pulled for each.
Why we ‘like’?
Facebook, with over 2 billion active monthly users, is a perfect example of a website people want to use. In fact, it has been used more than 1.13 trillion times since Facebook launched the “Like” button, with that number increasing by the day.
We do so because we want relationships to be sustained. We add value to the relationship when we appreciate and like each other’s posts, and strengthen that closeness. We establish an effect of mutual recognition too. We feel obligated to give back, if in a small way, to those people who gave us.
Why we ‘comment’?
Most brands tend to think customer conversations are hugely important. The commitment, interacting as much as possible, is what creates influence in the long run.
So, discovering that customers do not feel the same way is shocking. A study of over 7,000 customers found that only 23 per cent said they had a brand relationship. Just 13 per cent of those who did so stated repeated encounters with the company as a reason to have a connection. Consumers said mutual values are a much bigger driver of a relationship than a lot of brand engagement.
This isn’t to say ‘comments’ aren’t important. Eighty-five per cent of us say reading responses from other people on a subject helps us understand and process information and happenings. This means comments actually have the power to change our minds.
Why we ‘share’?
Passing information on this is an impulse with which we are hard-wired. Only expressing the thought stimulates the reward centres of our brain, even before we have done something. First, it comes back to our own self-image: 68 % of people say they share to give others a better sense of who they are and what they care about. But the biggest reason we share is about other people: 78 % of people say they share because it helps them stay connected to people.
This means that content intended for social media does not need to appeal to a large group or an average group. It only needs to be appealed to a specific person.
Social Medias are changing to a market place to present and purchase goods and talents. We don’t know the coming generations will become, the crave for needs and understanding human values will push us to a different generation of better Technology and life. We Teqnocart will join our hands to build your business by creating that right face in the right space for your Business.
Delivering more in the age of customer experience. For respecting nature to respecting the customer. It’s not the action, understand the psychology behind the action and trend. That makes you the leader.